Shopsterra Blog
Build-in-public updates, product thinking, and lessons from building analytics for growing stores.
More posts
June 15, 2026
Shopify Ad Spend Tracking: Why Your ROAS Is Probably Wrong
Shopify doesn't track your ad spend. Your ad platforms report ROAS before refunds, fees, and COGS. Here's how to see what your ads actually cost you - and what they actually return.
June 15, 2026
Triple Whale Alternative: Why Shopify Stores Under $2M Are Switching
Triple Whale starts at $299/mo and scales with your GMV. If you're doing under $2M/year, you're paying enterprise prices for features you don't need. Here's what to use instead.
June 13, 2026
Your Best-Seller Is Probably a Profit Loser: Here's How to Find Out
Shopify shows you revenue per product. It doesn't show what that product actually cost you. Here's how to find your real profit per SKU - and why it changes everything.
June 5, 2026
Why ROAS Doesn't Tell You If You're Actually Profitable
ROAS of 4x sounds great. But after refunds, shipping, COGS, and fees, that campaign might be losing money. Here's how to track real profit, not just ad returns.
May 18, 2026
Shopify Analytics vs Real Profit: The 30-40% Gap Explained
Shopify analytics shows revenue. It doesn't show what you spent on ads, refunds, fees, or shipping. Here's the real gap and how to find your actual profit.
May 15, 2026
How to Calculate True Profit for Your Shopify Store
Shopify shows revenue, not profit. Here's the exact formula to calculate your true net profit after ad spend, refunds, COGS, and fees - with real numbers.
May 12, 2026
Why Your Shopify Revenue Number Is a Lie
Shopify's dashboard shows you a number that feels like profit. It isn't. Here's exactly what it's missing and why it matters.
May 6, 2026
I Built a Shopify Profit Tracker in 48 Hours. Here's What I Learned.
A solo founder's honest account of building Shopsterra in 48 hours, the mistakes made, and why existing tools were failing small stores.