Best Shopify Profit Tracking Tools in 2026

Shopify shows you revenue. It doesn't show you profit after ad spend, COGS, refunds, and payment fees. These tools do. Here's how they compare.

Tool	Starting price	Pricing model	Best for	Free trial
Shopsterra	$49/mo	Flat fee	Stores $200k-$2M GMV	Yes - 14 days
Triple Whale	$299/mo	GMV-based	Brands $2M+ GMV	No
Lifetimely	$149/mo	GMV-based	Mid-market brands	Yes
BeProfit	$25/mo	GMV-based	Stores under $500k GMV	Yes
Shopify Analytics	Free	Free	Basic reporting only	N/A

Shopsterra

Built for Shopify stores doing $200k-$2M/year that want accurate profit data without enterprise pricing. Shows real net profit after ad spend, COGS, refunds, shipping, and payment fees - updated daily. Flat pricing means your bill doesn't increase as your store grows. Best for: store owners who want one clear number without a dedicated analytics team.

Triple Whale

The market leader for larger Shopify brands. Offers deep attribution modeling, creative analytics, and cohort analysis. Pricing scales with GMV, which makes it expensive for smaller stores - a $500k/year store pays $299+/month. Best for: brands doing $2M+ GMV with a marketing team that needs attribution data.

Lifetimely

Focuses on customer lifetime value and profitability by cohort. Strong LTV analysis and integrates with most major ad platforms. GMV-based pricing makes it mid-range for growing stores. Best for: stores focused on retention and LTV optimization over $1M GMV.

BeProfit

Lower starting price but scales quickly with GMV. Good for stores just starting to track profit seriously. Interface is simpler than Triple Whale. Best for: stores under $500k GMV who want basic profit tracking.

Shopify Analytics (built-in)

Free and already in your dashboard. Shows revenue, orders, and conversion rates. Does not account for ad spend, COGS, refunds beyond basic returns, or payment processing fees. Best for: stores who just need basic revenue reporting and aren't yet tracking true profit.

Which tool fits your store?

You're doing $200k-$2M/year and want flat pricing

Shopsterra. $49/mo, connects in 5 minutes.

You're scaling past $2M and need attribution modeling

Triple Whale or Lifetimely. Budget $300-500/mo.

You're just getting started and want free basics

Start with Shopify Analytics, upgrade when you outgrow it.

Shopsterra offers a 14-day free trial - no credit card required. Takes 5 minutes to connect your store.

Try Shopsterra free