Best Shopify Profit Tracking Tools in 2026
Shopify shows you revenue. It doesn't show you profit after ad spend, COGS, refunds, and payment fees. These tools do. Here's how they compare on price and fit, and what to check before you commit.
We make Shopsterra, so weigh our own entry accordingly. Just want a quick number? Use the free Shopify profit calculator.
| Tool | Starting price | Pricing model | Best for | Free trial |
|---|---|---|---|---|
| Shopsterra | $49/mo (Pro $129/mo) | Flat fee per plan | Stores doing $200k-$2M a year | Free during beta, then 14-day trial |
| Triple Whale | Entry tier reported around $219/mo | Tiered by annual GMV, quote at higher tiers | Brands with a marketing team that needs attribution | Free plan available |
| Lifetimely | Free tier, paid plans above it | Scales with order volume | Stores focused on LTV and cohorts | Free tier |
| BeProfit | Paid plans reported from about $49/mo | Scales with order volume | Stores starting to track profit | Check listing |
| TrueProfit | Reported from about $35/mo | Scales with order volume | Stores wanting order-based pricing | Check listing |
| Shopify Analytics | Included with Shopify | Free | Basic revenue reporting | N/A |
Competitor prices come from public third-party sources checked in October 2026, are not vendor quotes and change often. Confirm on each vendor's own page or Shopify App Store listing.
Shopsterra
Built for Shopify stores doing $200k-$2M a year that want accurate profit data without enterprise pricing. Shows net profit after ad spend, COGS, refunds, shipping, and payment fees, updated daily. Pricing is flat per plan, so your bill doesn't grow just because orders do. Best for: store owners who want one clear number without a dedicated analytics team.
Triple Whale
A well-known platform for larger brands, with attribution modeling, creative analytics and cohort analysis. Pricing is tiered by GMV, so cost rises as the store grows. Best for: brands with a marketing team that needs deep attribution data.
Lifetimely
Centres on customer lifetime value and profitability by cohort, with a free tier and paid plans that scale with order volume. Best for: stores focused on retention and LTV.
BeProfit and TrueProfit
Both are profit dashboards with pricing that scales with order volume, which keeps entry cost low for small stores and raises it as order counts grow. Compare how each handles ad spend that isn't attributed to a campaign, because that is where profit numbers most often differ. Best for: stores beginning to track profit seriously.
Shopify Analytics (built-in)
Free and already in your admin. Shows sales, orders and conversion. It does not include ad spend, and it only knows product cost if you fill in the cost per item field. Best for: basic revenue reporting before you track true profit.
Which tool fits your store?
Frequently asked questions
- What is the best profit tracking tool for a small Shopify store?
- It depends on size and what you need. Stores doing roughly $200k to $2M a year who want one clear profit number and predictable pricing tend to fit simple, flat-priced tools. Larger brands that need attribution modeling and creative analytics may need a heavier platform. If you only need a one-off check, a free profit calculator is enough.
- Does Shopify show profit?
- No. Shopify shows sales, orders and conversion data. It does not know your ad spend, and it only knows product cost if you enter it. Profit needs ad spend, COGS, refunds, shipping and payment fees together.
- How much does Triple Whale cost?
- Third-party sources in October 2026 report an entry tier of about $219 per month for stores under roughly $250k in annual GMV, with prices rising by GMV and higher tiers by quote. Some sources also report annual contracts. Confirm current pricing and terms with Triple Whale before buying.
- Is there a free way to check my Shopify profit?
- Yes. Our free Shopify profit calculator turns revenue, ad spend, COGS, refunds, shipping and fees into net profit, margin and break-even ROAS. It runs in your browser and stores nothing.
- What should I check before paying for a profit tracker?
- Whether it counts all of your ad spend or only attributed spend, how it handles COGS that change over time, whether refunds reverse fees and shipping correctly, how pricing changes as you grow, and whether you are locked into a contract.
More reading: Triple Whale alternatives, how to calculate true profit.
Shopsterra is free during beta and takes about 5 minutes to connect your store.
Try Shopsterra free