Demo dashboard
An invented store with example numbers, last 30 days. Connect yours to see your own.
Revenue
$31,700
8.4%
Orders
412
5.1%
AOV
$76.94
3.2%
Net Profit
$4,875
2.7%
Net Profit
$4,875
$31,700 - $10,500 - $3,200 - $3,315 - $9,810 = $4,875
Revenue vs Net Profit
Net margin per product
Revenue is not profit: the top seller has the lowest margin once ads and refunds are counted.
| Product | Revenue | Ad spend | Refunds | Net profit | Margin |
|---|---|---|---|---|---|
| Linen shirt | $12,400 | $4,780 | $1,500 | -$500 | -4% |
| Canvas tote | $8,900 | $2,420 | $400 | $1,980 | 22% |
| Leather wallet | $6,300 | $1,670 | $250 | $1,945 | 31% |
| Wool socks | $4,100 | $940 | $90 | $1,450 | 35% |
Want to check your own numbers first? Use the free calculator.